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Joona Aalto
Lucky Juce – Reflections
Client: Lucky Juce
Studio: Jelli Spagetti
Lucky Juce is a dynamic and inclusive LGBTQIA+ club night that celebrates pop music, self-expression through fashion, community, and fun. The goal of this project was to create an inclusive and diverse space that highlights the queer arts and culture in Helsinki. Reflections, the second virtual club night, was streamed on Zoom and Instagram Live. The event aimed to create a ball-like atmosphere, with the added element of virtual technology. Reflections encouraged participants to reflect on the past year while enjoying the music and engaging with the community. Our aim was to create something that reference vintage rave flyers together with more striking queer asthetics, drag queens and club kids.
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